When Marilyn Monroe spoke about her love for Chanel No5, the fragrance became an instant icon. But what is it that makes a perfume withstand the test of time? This is something that still baffles contemporary perfumers who are constantly trying to make the next big thing in the fragrance world.

当玛丽莲.梦露公诸于众自己对香奈儿5号的钟爱后，香奈儿5号立马从众多香水品牌中脱颖而出，成为顶级香水的标志。然而，是什么香奈儿这个香水品牌在竞争激烈香水行业里经得住时间的考验，任然稳居前列？

Chanel No 5 (late 1920s)The best-selling fragrance in the world since the late 1920s, N°5 stands up to fads and the passing of time. In 1954, when a journalist asked her what she wore to bed, Marilyn Monroe answered “Just a few drops of N°5” and the fragrance became legendary. Considered a 20th century icon, the packaging was exhibited in the New York Museum of Modern Art in 1959. A few years later, the bottle even starred in a series of 9 silk-screens by painter Andy Warhol. Famous stars who have featured in N°5 campaigns include: Lauren Hutton, Jean Shrimpton, Catherine Deneuve, Nicole Kidman and the current muse – Brad Pitt. One bottle is sold every 30 seconds worldwide.

香奈儿五号自20世纪20年代以来，以最畅销香水闻名于世，作为全世界女人最青睐的品牌，香奈儿5号经得起时间和时尚的考验。1954年，著名影星玛丽莲.梦露接受记者采访，当记者问梦露晚上穿什么入睡时，她回答“裸睡，只穿几滴香奈儿5号。”梦露对香奈儿5号的钟爱使香奈儿5号成为了具有传奇色彩的香水品牌。。1959年，香奈儿5号的图标成为最具20世纪代表性事物之一，陈列进了纽约博物馆。几年后，香奈儿5号的香水瓶居然成为画家安迪.沃霍尔画笔下的宠儿，画家对香奈儿5号香水瓶的一系列描画使其成为了艺术品。为香奈儿5号做过宣传的影星很多，包括劳伦.霍顿、简.诗琳普顿、凯萨琳.德纳芙、妮可.基德曼以及布拉德.皮特。香奈儿5号在全世界的销售量可达到每三十秒一瓶。